FAIRWEATHER, AN ARCHITECTURAL LANDMARK
Raleigh Architecture and their commercial development partners needed an identity narrative, creative strategy, and PR campaign strategy for this planned structure, The Fairweather. After reviewing the architect’s blueprints, and researching poured-concrete structures, I could see there was nothing else like it in the area, and so I decided to call it what it would become: a landmark. Here is that story:
RALEIGH’S NEWEST ARCHITECTURAL LANDMARK
The Fairweather is a new, modern development in Raleigh, NC and one of downtown’s permanent statements defining our city’s future. Rising from a hilltop in the Warehouse District this dwelling will capture Raleigh’s skyline to treeline views.
Every day in this home will be a celebration of timeless interiors, fine bespoke finishes, tall ceilings, and clean lines. Whether it is a walk with neighbors over to Dorothea Dix Park, 360 rooftop views, or strolling over to your favorite table, this home will be a monumental gem, inside and out.
The Fairweather’s unique location and exceptional design offers one of the rarest opportunities to be at home in a true modern architectural landmark.
Along with a suite of materials, including an animated walking map of the neighborhood, a photo essay, meditative mini-essays on design and presence, and an elite proprietary lexicon (based on NYC’s Sherry Netherland, and Millionaire’s Row) for use by the architects, developers, agents, and media. I provided the publicity strategy and wrote the press release, which was picked up by local, state, and national media, announcing a “new architectural landmark,” and the architecture firm was recognized for their achievement. Anecdotally, this creative strategy shifted the conversation for future developments in the city, which I know because I was asked to lead or advise on many others that followed.
Some press from the press release I created:
ABC11 News “Luxury Condos to Have Great View of Downtown Raleigh”
“This historic home was set to be torn down. Now it has a second chance.”
“Luxury Condos Planned for Downtown Raleigh”
Appraisal Buzz “The Future of Luxury Condos — Six Trendsetting Developments”
Luxury Home Tours: “Fairweather Penthouse with Breathtaking Raleigh Views”
Realty Biz News: “The Most Luxurious New Condo Developments in the U.S. Right Now”
“Make Way for Million Dollar Condos”
Top Downtown Raleigh Luxury Condos — The Fairweather
