Architect and Engineer Courtney Evans is the only woman in the United States doing what she’s doing.
The mission with Tactile was designing a completely new persona, with a creative strategy that matched the power and spectrum of the team’s astonishing design capabilities. We positioned this group, and its rising star architect, as the high-art architecture firm. And Tactile absolutely is that. Additionally, we met with the communications principals to devise a strategy and tone that would reflect the ingenuity of the team. We created an academic tone with language inspired by gemology, as Tactile’s work is in mining their clients’ conceptual vision, and refining the facets to reveal sculptural, tactile places of art.
Success: Tactile’s clients now include the North Carolina Museum of Art, the Contemporary Art Museum, the cities of Raleigh and Charlotte public arts, among many private institutions.
Since the implementation of their new strategy, Tactile’s business has grown over 300%, per year.
View their projects here.
Instagram portfolio here.
