The Citrix Workspace campaign was designed to introduce this new, intelligent software. The “Imagine This” video was a joy to write. The script never voices any specific problem, rather it handles a “complex” environment visually with sweeping pastel animation that resolves into the orderly solid white calm environment of the Workspace interface. The VO talent provided a pleasing timbre, and tone.
This video performed great. 94% of viewers (across all platforms) watched it to the end. Additionally, I provided several shorter clip edits to maximize campaign success across platforms, and the “Imagine This” concept shaped the new direction of the campaign, and this video was expanded into a series.